Moroccanoil_DryShampooLaunch_10.3.16-47-599x400

by on March 16, 2016 in Events, New Products, News0 Comments

Beauty media spent last Thursday afternoon in maybe the world’s most idyllic place – overlooking the ocean at the Bondi Icebergs Dining Room. Moroccanoil Global Ambassador Antonio Carrel Calero (whose name you probably recognise from our fashion week coverage as a regular backstage fixture) made the long trek down under to launch the brand’s new Dry Shampoo, showcasing that kind of covetable Bondi texture your clients are constantly asking for.

After an address by Moroccanoil Brand Manger Abbie Williamson, Antonio and Asia Pacific Global Educator Violet Sainsbury styled two models, showing the benefits of the new product, live. The Dry Shampoo is available in both Light Tones and Dark Tones, with the science behind the products inspired by the science of… your phones.

What’s the first thing you do when you drop your phone in water? Everyone knows, you put it in a bag of rice (and if you didn’t know, you’re welcome), which absorbs the moisture, giving your phone a fighting chance against water damage. It’s the same principle with the Dry Shampoo, which uses rice starches to naturally absorb excess moisture and oil in the hair, leaving it cleansed, refreshed and volumised.

The Dark Tones Dry Shampoo is unlike traditional dry shampoos, which may leave white residue in the hair, diminishing vibrancy and shine. This product utilises the ultra-fine rice starches to instantly dissipate in the hair, maintaining the hair’s dark tones. The Light Tones Dry Shampoo is based on the concept of purple wet shampoos, utilising subtle violet undertones to balance brassiness.

With the signature Moroccanoil scent and iPhone-inspired properties that promise to liven later-day hair, Moroccanoil’s Dry Shampoo is looking to be a kit, shelf and (gym) bag essential. From where we were sitting, it looked perfectly in place in Bondi.

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